No one is rooting for the Charlotte Hornets because they are owned by Michael Jordan, but the Green Bay Packers have a special mythology because they are owned by their fans. ![]() ![]() I think it was a severe miscalculation that the general public would choose a streaming service simply because it was owned by a number of wealthy artists. The consumer doesn’t get the warm and fuzzy feeling supporting Jay-Z or Coldplay like they do a small farmer in a developing nation. The fact that Tidal is artist owned should be powerful, but it has limited impact as a narrative because the artist owners are all already millionaires and hardly the portrait of starving artists. Idea #2: Expand The Idea Of Artist Ownership Tidal Ownership Social Media Reach Frank Woodworth
0 Comments
Leave a Reply. |